How Does the Shape of the Image Affect the Choice of People?

Shape psychology plays a significant role in understanding the choice of people. Different shapes influence people in different ways. The success of any visual composition largely depends on how the people are perceiving it.

Different shapes on Mind


All the visual objects are already analyzed by people in the form of shapes at first. For example, in our brains, we might be perceiving an average house to be rectangular with a triangle on the top. And, the sun is often perceived as something in a circular shape. People might not do it consciously and notice the figures around them, but it has a great impact on their choices and attitudes towards those objects. The psychology of shape is dedicated to studying the influence of different shapes on the perception of people. 


Each shape has its meaning and influence on the minds of the viewer. Many psychological tests are based on using the shapes to determine the mental condition of the patient. For instance, a figure can tell a lot about someone’s traits, and attitudes. It also lies in the branch of mass psychology where it is seen how different people choose the same shape. 


Experts have done various studies and researches to find out how each shape affects the choice of people. What exactly is the influence of each shape? 


Geometric Shapes Meaning


All the shapes are narrowed down to basic geometric shapes like rectangle, square, circle, and others. Pictures in the “Minority” are shown in different shapes, which we see every day everywhere around us, and they affect our decisions. Let’s see what they exactly mean:


Pictures in basic geometric shapes

1. Rectangle and Square

These shapes are used commonly and we see them around them almost every time. There are several pattern in the “Minority” where these shapes are used. Experts have suggested that the right angles and straight lines in these shapes give a sense of security and reliability. 


Common meanings associated with these shapes:


  • Reliability

  • Strength

  • Courage

  • Security

  • Discipline


2. Triangles

Triangle is a dynamic and energetic shape that is often associated with direction and motion. Its lines are places that way that our eyes immediately are drawn to the top of it. It possesses different meanings. When it is upright, it usually gives a sense of balance and stability. But, when it is placed in a reverse manner, it gives the feeling of tense. 


Common meanings:


  • Stability

  • Risk

  • Balance

  • Danger

  • Excitement


3. Circle, Ellipses, And Ovals

The basic first and foremost perception of these shapes is eternity because they have no endpoints or beginnings. The circle is associated with the Sun and the Earth with other cosmic objects where the ellipse is associated with the whole universe. That’s why kids are often attracted to round shapes as they give the feeling of mystery and magic. Circles don’t possess any angles so that makes them look milder and softer. The circle is among the most likable shapes according to the experts. 


Common meanings:


  • Magic

  • Eternity

  • Female

  • Universe

  • Mystery


4. Abstract Shapes

Abstract shapes are often hard to recognize as most of the time they are made out of abstract ideas or they are just simplified versions of natural shapes. They are often stylized and there are too little details given as a hint of the original shape. A single abstract shape can possess both figurative and direct meanings. Often, people use them in graphic designing tasks. Abstract images are the easiest and quickest ways of sending a message to someone without actual text. 


Common meanings behind abstract images:


  • Uniqueness

  • Elaborate

  • The duality of meaning


5. Natural Shapes:

Natural shapes are all those shapes created by nature. Such as the shape of leaves, flowers, animals, trees, and other varieties in flora and fauna. They work as an inspiration for designers and artists. They have clearer meanings that go back to the animal or plants they represent. Since they are natural shapes, they often bring a sense of natural fresh environment. People prefer such shapes and objects at home to feel more calm and natural. Since they are related to plants and animals, they also have their characteristics. For instance, the rose represents passion and love, whereas a lion represents bravery and pride. 


Some common meanings to natural shapes


  • Organic

  • Balance

  • Refreshment

  • Originality



How  to Use Shapes to “Read” People?


Read people with shapes


Since each shape has its characteristics, it influences each individual in a different way.


Mass psychology has studied that circle is the most likable shape among all. Especially kids prefer circular shapes over others. That’s why brands focus on this fact while making things for kids. 


Along with shapes, colors and sizes also matter a lot. People are attracted to certain colors and particular sizes, and that affects their decision. We will surely discuss it later. 


So, the study of shapes is very necessary when one wants to know what people would choose. It is one of the basic aspects of marketing practice also. Each shape communicates differently to each individual. However, certain shapes have a mass fan following. These things must be kept in mind when working on your strategy. 

2020-03-02 15:22:06

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How Does the Shape of the Image Affect the Choice of People?

Shape psychology plays a significant role in understanding the choice of people. Different shapes influence people in different ways. The success of any visual composition largely depends on how the people are perceiving it.

Different shapes on Mind


All the visual objects are already analyzed by people in the form of shapes at first. For example, in our brains, we might be perceiving an average house to be rectangular with a triangle on the top. And, the sun is often perceived as something in a circular shape. People might not do it consciously and notice the figures around them, but it has a great impact on their choices and attitudes towards those objects. The psychology of shape is dedicated to studying the influence of different shapes on the perception of people. 


Each shape has its meaning and influence on the minds of the viewer. Many psychological tests are based on using the shapes to determine the mental condition of the patient. For instance, a figure can tell a lot about someone’s traits, and attitudes. It also lies in the branch of mass psychology where it is seen how different people choose the same shape. 


Experts have done various studies and researches to find out how each shape affects the choice of people. What exactly is the influence of each shape? 


Geometric Shapes Meaning


All the shapes are narrowed down to basic geometric shapes like rectangle, square, circle, and others. Pictures in the “Minority” are shown in different shapes, which we see every day everywhere around us, and they affect our decisions. Let’s see what they exactly mean:


Pictures in basic geometric shapes

1. Rectangle and Square

These shapes are used commonly and we see them around them almost every time. There are several pattern in the “Minority” where these shapes are used. Experts have suggested that the right angles and straight lines in these shapes give a sense of security and reliability. 


Common meanings associated with these shapes:


  • Reliability

  • Strength

  • Courage

  • Security

  • Discipline


2. Triangles

Triangle is a dynamic and energetic shape that is often associated with direction and motion. Its lines are places that way that our eyes immediately are drawn to the top of it. It possesses different meanings. When it is upright, it usually gives a sense of balance and stability. But, when it is placed in a reverse manner, it gives the feeling of tense. 


Common meanings:


  • Stability

  • Risk

  • Balance

  • Danger

  • Excitement


3. Circle, Ellipses, And Ovals

The basic first and foremost perception of these shapes is eternity because they have no endpoints or beginnings. The circle is associated with the Sun and the Earth with other cosmic objects where the ellipse is associated with the whole universe. That’s why kids are often attracted to round shapes as they give the feeling of mystery and magic. Circles don’t possess any angles so that makes them look milder and softer. The circle is among the most likable shapes according to the experts. 


Common meanings:


  • Magic

  • Eternity

  • Female

  • Universe

  • Mystery


4. Abstract Shapes

Abstract shapes are often hard to recognize as most of the time they are made out of abstract ideas or they are just simplified versions of natural shapes. They are often stylized and there are too little details given as a hint of the original shape. A single abstract shape can possess both figurative and direct meanings. Often, people use them in graphic designing tasks. Abstract images are the easiest and quickest ways of sending a message to someone without actual text. 


Common meanings behind abstract images:


  • Uniqueness

  • Elaborate

  • The duality of meaning


5. Natural Shapes:

Natural shapes are all those shapes created by nature. Such as the shape of leaves, flowers, animals, trees, and other varieties in flora and fauna. They work as an inspiration for designers and artists. They have clearer meanings that go back to the animal or plants they represent. Since they are natural shapes, they often bring a sense of natural fresh environment. People prefer such shapes and objects at home to feel more calm and natural. Since they are related to plants and animals, they also have their characteristics. For instance, the rose represents passion and love, whereas a lion represents bravery and pride. 


Some common meanings to natural shapes


  • Organic

  • Balance

  • Refreshment

  • Originality



How  to Use Shapes to “Read” People?


Read people with shapes


Since each shape has its characteristics, it influences each individual in a different way.


Mass psychology has studied that circle is the most likable shape among all. Especially kids prefer circular shapes over others. That’s why brands focus on this fact while making things for kids. 


Along with shapes, colors and sizes also matter a lot. People are attracted to certain colors and particular sizes, and that affects their decision. We will surely discuss it later. 


So, the study of shapes is very necessary when one wants to know what people would choose. It is one of the basic aspects of marketing practice also. Each shape communicates differently to each individual. However, certain shapes have a mass fan following. These things must be kept in mind when working on your strategy. 

2020-03-02 15:22:06

aaa